Post by account_disabled on Mar 10, 2024 6:26:47 GMT
Success External Marketing Environment External Marketing Environment Marketing Environment illustration. source envato The external marketing environment is all marketing activities carried out outside the control of the marketer. These various influences will force marketers to be able to adjust their direction and strategy so they can continue to struggle in an uncertain environment. The external marketing environment is divided into two, namely the micro and macro marketing environment. . Micro Marketing Environment Micro Marketing Environment Marketing Environment illustration.
This micro marketing environment is divided into several aspects supporting the company, namely: Provider Aspect The provider or supplier aspect is a link that is really needed in the entire system of providing value to consumers. This is able to contribute to the resources needed by the company to produce services or goods. In this case, company managers must observe the condition of suppliers Panama mobile number list and monitor price developments. If there is an imbalance between these two things, then it is certain that there will be additional costs and this will have an impact on increasing prices to achieve company goals. Marketing Aspect In this point, there are market characteristics, namely: Having an interest, because there is a need or desire for goods and services.
The level of ability to buy because of having objects of value such as money or the like that can be exchanged for goods that are needed. There is access to purchases and a willingness to facilitate these exchanges. In this case, company intermediaries have a role in assisting companies in socializing and distributing products to consumers. These intermediaries include resellers , marketing service agents, distributor companies, financial intermediaries, etc. At this point, the company must pay attention and provide the best service in terms of delivery, storage, and various other factors, such as delivery speed, security, and shipping costs.
This micro marketing environment is divided into several aspects supporting the company, namely: Provider Aspect The provider or supplier aspect is a link that is really needed in the entire system of providing value to consumers. This is able to contribute to the resources needed by the company to produce services or goods. In this case, company managers must observe the condition of suppliers Panama mobile number list and monitor price developments. If there is an imbalance between these two things, then it is certain that there will be additional costs and this will have an impact on increasing prices to achieve company goals. Marketing Aspect In this point, there are market characteristics, namely: Having an interest, because there is a need or desire for goods and services.
The level of ability to buy because of having objects of value such as money or the like that can be exchanged for goods that are needed. There is access to purchases and a willingness to facilitate these exchanges. In this case, company intermediaries have a role in assisting companies in socializing and distributing products to consumers. These intermediaries include resellers , marketing service agents, distributor companies, financial intermediaries, etc. At this point, the company must pay attention and provide the best service in terms of delivery, storage, and various other factors, such as delivery speed, security, and shipping costs.